Isaac Newton said, “If I have seen further, it is by standing on the shoulders of giants”. If deserving talent does not find the right mentorship, whose loss is it, really – the individual’s, or the industry’s? If the future of the world of design must be bright, we must, as educators, play our role in it. That’s why we focus on bringing the right mentorship to students in the form of faculty who are from the industry. These are the masters who have the experience and the wisdom. We see ourselves as a talent-nurturing institute of the industry, by the industry, for the industry. We create our courses and methodology not just to cater to the industry, but to consider its future. When our students learn from the masters, they engage with those who bring with them their rich and diverse history and experience of years of success in the creative industry. We make it our single-minded purpose to make students industry ready. We design our education in a way that we bring the industry into the classroom. Literally. So that our students can step out ready to take on and lead the real world of creativity and design; not just build a career. They take with them the confidence and the skill to look at the advancement of technology as a tool and marry that with their own creative and stylistic techniques. So that the larger world of design and technology advances together in harmony. Eventually, the world of design will get richer when each of our students step out with the experience and knowledge that they have gained with us. As professionals – and not just academicians, we owe that much to our students and to the industry.

Nirmal Diwadkar & Vitthal Deshmukh, Directors